Widespread Internet adoption has changed the definition of globalisation. With broadband network
capabilities becoming more widely available, the next Google could easily emerge from Turkey,
Argentina, or Singapore. Businesses today must consider the impact of globalisation on their
strategies, whether they plan to capture opportunity beyond their borders or defend their existing
markets from competition arriving on their shores.
Entrepreneurs and innovators will always take advantage of opportunities to refine, adapt, or create new business models, and a networked world throws open the door to opportunity on a scale that was previously unimaginable. For companies that undertake a globalisation strategy, large opportunities exist for growth, innovation, and business transformation. Cisco believes that globalisation creates opportunities for identifying and developing innovative products and services that can transform industries and countries.