Connected Moms: Nielsen Says 54% Own Smartphones; 75% Use Facebook; 5M Visit Pinterest Monthly

Friday May 11th 2012 by Staff

Just in time for Mother's Day, a new Nielsen survey says moms use more tech than ever.

TechCrunch: Nielsen has released a new report on moms, and it seems they're more tech-savvy than many people think. Currently, 54 percent of mothers own smartphones--more than average. In addition, 75 percent of mothers use Facebook, and moms are 61 percent more likely than the average person to use Pinterest. Lots of mothers blog as well; 52 percent of all bloggers in the U.S. are parents with children at home.

According to Nielsen, the top five social networks and blogs for moms include Facebook, Blogger, Twitter, WordPress and Tumblr.

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