Apple's Lower Prices Are All Part of the Plan

Monday Oct 24th 2011 by Staff

Once known for its expensive products, Apple is now competing on price.

NYTimes: It used to be that Apple products were notoriously expensive, but recently the company's prices have become much more competitive. For example, prices for the iPhone 4S start at $199 with a two-year contract, and while you can certainly find cheaper smartphones, some competing Android devices can cost up to $300. “They’re not cheap, but I don’t think they’re viewed as high-priced anymore,” noted venture capitalist Stewart Alsop.

Apple has been able to lower its prices because its growing sales have given it the cash to make long-term, favorable deals with suppliers.

Mobile Site | Full Site
Copyright 2017 © QuinStreet Inc. All Rights Reserved