Acer CEO: We're Going to Stop Selling Cheap, Unprofitable Crap

Thursday Dec 8th 2011 by Staff

J.T. Wang pins his company's hopes on ultrabooks.

All Things D: Following two quarters of losses, Acer CEO J.T. Wang has a new plan for returning the company to the black. “We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products,” said Wang. “Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more ultrabooks will also help improve our profit margins as they command higher prices.”

Wang believes that ultrabooks can increase Acer's notebook sales by 10 percent next year.

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