10 Things Apple Products Say About Today's Tech Users

Tuesday May 1st 2012 by Don Reisinger
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Once a niche product, Apple has emerged as the powerhouse of personal computing. What does this say about today's computer users?

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Apple products are wildly popular in today’s consumer space. From the iPad to the iPhone to the aging iPod, people are becoming increasingly likely to opt for one of Apple’s products rather than an alternative from another company.

Even Macs, once largely ignored by all but a niche group of Apple fans, are finding their way into homes of so-called “mainstream” users that have historically purchased Windows boxes.

But perhaps there’s more to it than simply saying that Apple products are popular. The sheer popularity of Apple’s devices seems to indicate something about today’s tech users and the consumer market at large. Things have changed in a dramatic way, and the old rules that governed success or failure in the technology space no longer apply.

It’s an Apple world now. And its products’ success says something awfully interesting about today’s consumers and enterprise customers.

Flip through the following slides to find out what Apple’s products say about today’s tech users:

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Click through for 10 Things Apple Products Say About Today's Tech Users.

1. Design Really Matters

One of the key elements of Apple’s success over the years has been product design. The company’s devices simply look nicer than the vast majority of competitors on store shelves, and consumers are responding well to that. To today’s consumers, design really matters.

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NEXT: "It All Starts With Entertainment"

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2. Security Plays A Part

After years of dealing with concerns over malware, Windows users have increasingly decided to go toward operating systems that lack many of the security issues found in Microsoft products. And although Flashback didn’t help Apple’s security “street cred,” its platform is still far more secure than Microsoft’s option. That’s important to today’s tech users.

 NEXT: "It All Starts With Entertainment"

 

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NEXT: "The Halo Effect is Real"

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3. It All Starts With Entertainment

It’s hard not to look back at Apple’s meteoric rise to success over the last decade and not point to the iPod as a key reason for it. Apple co-founder Steve Jobs realized that people wanted to be entertained, and he delivered just the right product to help them out. Now, other companies are trying to capitalize on that desire to be entertained, but none are having the kind of success Apple has.

 NEXT: "The Halo Effect is Real"

 

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NEXT: "Simplicity Is Key"

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4. The Halo Effect Is Real

There has been a common belief in the technology sector for years that when a person buys one company product, they’ll buy all of the others if they’re satisfied. In the Apple ecosystem, it’s apparent that the Halo Effect is real. Once customers get their hands on one Apple product, they want to buy them all.

NEXT: "Simplicity Is Key"

 

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NEXT: "They Love Hype"

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5. Simplicity Is Key

Unfortunately, companies across the technology space have felt that the more sophisticated a product can become, the more appealing it would be to customers. But Apple rightly realized that simplicity is really what customers want. Today’s consumers and enterprise users don’t want to wait hours to set up a device and get it running or install boatloads of software just to secure it. Simplicity is king. And Apple’s success is proof of that.

NEXT: "They Love Hype"

 

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NEXT: "Follow the Leader?"

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6. They Love Hype

Over the last decade, consumers have increasingly responded favorably to hype. Nowadays, every Apple product launch carries with it an immense amount of hoopla and excitement. And sales are generated off of that. Consumers can’t get enough of hype.

NEXT: "Follow the Leader?"

 

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NEXT: "Price Matters...To a Point"

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7. Follow the Leader?

Apple customers have been criticized over the years for following the crowd and buying products because friends do. But Apple has seemingly cultivated that mentality. Looking around a college campus, it’s hard to find students that aren’t using an iPhone or typing away on a Mac. Today’s tech customers are, by and large, followers.

NEXT: "Price Matters...To a Point"

 

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NEXT: "Having the Best Components Doesn't Really Matter"

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8. Price Matters...To A Point

Apple has been criticized over the years for selling products at extremely high margins when cheaper products with the same components are available. And yet, the company continues to sell millions of devices each quarter. What gives? By the look of things, price only matters to consumers to a point. If a product is priced within the realm of affordability, it’ll be purchased -- even if a cheaper alternative is available.

NEXT: "Having the Best Components Doesn't Really Matter"

 

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NEXT: "End-to-End Integration Matters"

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9. Having The Best Components Doesn't Really Matter

Take a look around the computing, smartphone, and tablet spaces. Notice anything surprising? Apple’s products are trumped on a component level by several alternatives. And yet, it’s Apple’s devices that generate the most sales. Maybe today’s tech users don’t care about components nearly as much as some analysts think.

NEXT: "End-to-End Integration Matters"

 

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10. End-to-End Integration Matters

Although it’s often overlooked, one of the key elements of Apple’s success over the years has been the end-to-end integration found across its product line. When consumers buy an iPhone, for example, they’re using Apple’s iOS platform, accessing iTunes to download music, and downloading apps from its App Store. It’s simple and easy, and it proves integration really matters today.

 

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