Apple Causes Religious' Reaction in Brains of Fans, Say Neuroscientists

Thursday May 19th 2011 by Staff

A new documentary shows why those who talk about the "cult of Mac" might be right.

Digital Trends: A new BBC documentary called Secrets of the Superbrands shows that the brain scans of Apple fans looking at Apple products are similar to the brain scans of people of faith looking at religious objects. The program also points to similarities between Apple's marketing imagery and religious imagery, including the Apple Stores' arched windows and placement of products on small "altars."

According to one of the scientists in the film, "This suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion."

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