How Apple Works: Inside the World's Biggest Startup

Monday May 9th 2011 by Staff

Fortune offers an inside look at Apple's ruthless corporate culture.

Fortune: As Apple achieves ever-increasing heights of success, many IT and business executives are wondering how they do it. This Fortune article takes an in-depth, insider look at how the company actually functions on a daily basis.

It starts by examining how CEO Steve Jobs handled the bad reviews of MobileMe. He berated the group responsible for the product. "You've tarnished Apple's reputation," he told them. "You should hate each other for having let each other down." He then appointed a new leader for the group on the spot.

The magazine also examines the "all stars" who work for the company and why Apple has overtaken Google as the most valuable brand name.

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