Information Week: In a blog post, Brandon Watson, Microsoft's Windows Phone director, took issue with Apple's claim of 350,000 iOS apps and Google's claim of 30,000 Android apps. "For us, from the beginning, we have always been focused on quality over quantity. We recognize the importance of getting great apps on our platform and not artificially inflating the number of actual apps available to customers by listing 'wallpapers' as a category, or perhaps allowing a competitor's apps to run on the platform to increase 'tonnage,'" he wrote. "We also don't believe in the practice of counting 'lite' apps as unique quality content. In reality they only exist because developers can't have a trial API and must therefore do extra work. Finally, we don't double and triple count apps which are submitted in multiple languages."
Windows Phone 7 now has 11,500 apps. The company says programmers have downloaded development tools for the platform 1.5 million times and that Windows Phone 7 users download an average of 12 apps per month.