PC Sales Start Slow in 2011 While Market Is 'Usurped' by Apple's iPad

Tuesday Apr 5th 2011 by Datamation.com Staff

A Deutsche Bank analyst says that 30 percent of people who would normally be buying laptops are buying iPads instead.

Apple Insider: Deutsche Bank analyst Chris Whitmore has released a note for investors that claims that more than 30 percent of people who would be buying notebook PCs are buying iPads instead. He cut his forecast of PC sales growth from 9 percent to 4 percent, and he increased his forecast of of tablet sales from 40 million to 45 million.

Whitmore also believes that tablets from other vendors will not be able to challenge Apple's dominance. "We remain skeptical whether the likes of (HP), Dell, Motorola, Samsung and RIMM etc can close the competitive gap on iPad 2. Specifically, iPad challengers must either undercut on price (negative margin implications) and/or offer a superior user experience," he wrote. "In aggregate, we believe iPad will remain dominant with 70% market share. Our tablet unit estimate remains below Consensus due to our concerns that non-iPad tablets will underwhelm."

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