Bing Adds Facebook 'Likes' To Search Results

Friday Feb 25th 2011 by Datamation.com Staff
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Microsoft's search engine deepens its integration with the social networking site.

InformationWeek: Microsoft's Bing search engine will now display the "likes" of its users' Facebook friends. The search results page will also show a thumbnail image of those friends next to the result.

"As people spend more time online and integrate their offline and online worlds, they will want their friends' social activity and their social data to help them in making better decisions. Integrating with Twitter data 16 months ago was one step, and exploring Facebook's rich streams was another," said Microsoft's Lawrence Kim. "If your friends have publicly liked or shared any of the algorithmic search results shown on Bing, we will now surface them right below the result."

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