Intel Hires Singer Will.i.am as Innovation Director

Wednesday Jan 26th 2011 by Datamation.com Staff
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The Black-Eyed Peas frontman will assist with Intel's multimedia and music efforts for tablets and smartphones.

Reuters: In an apparent attempt to appeal to the younger generation, Intel has hired will.i.am of the Black-Eyed Peas as Director of Creative Innovation. His job duties will include helping the company find new ways to support multimedia and music on tablets and smartphones.

"Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity," said the singer.

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