Google's Chrome Browser Gets Do-Not-Track Feature

Tuesday Jan 25th 2011 by Staff

One day after Firefox offers its proposal for protecting user privacy, Google announces a "Keep My Opt-Outs" extension for Chrome.

Cnet: Yesterday, Mozilla announced its new privacy proposal for Firefox, and now Google is getting into the act with a do-not-track feature for Chrome. The extension, called "Keep My Opt-Outs," stores the settings for ad industry opt-out programs like the Network Advertising Initiative and the Self-Regulatory Program for Online Behavioral Advertising.

"A better 'Do Not Track' mechanism is a browser extension that means you can easily opt out of personalized advertising from all participating ad networks only once and store that setting permanently," wrote Google's Sean Harvey and Rajas Moonka.

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