Cisco: Puppy Cams Threaten Internet

Monday Jan 24th 2011 by Datamation.com Staff
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The company forecasts that global IP traffic will quadruple between 2009 and 2014, fueled in part by an unexpected boom in ambient video.

NetworkWorld: During last week's 33rd Pacific Telecommunications Council (PTC) conference, Cisco vice president Robert Pepper presented his company's findings that IP traffic is likely to quadruple between 2009 and 2014, to reach 63.9 exabytes per month per month. He also reported that video traffic surpassed peer-to-peer traffic for the first time in 2010, fueled in part by an unexpected growth in ambient video, such as the Shiba Inu Puppy Cam site, which had more viewing hours than ESPN.com. In fact, three of this year's top 20 sites in Europe were ambient video sites less than one year old.

He also warned that network providers must upgrade their infrastructure and operations in order to keep up with the growing demand.

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