Mozilla Proposes New Feature for Improved Online Privacy

Monday Jan 24th 2011 by Staff

The Firefox maker proposes a new Do Not Track HTTP header to block personalized ads.

Computerworld: The Mozilla Foundation has a new proposal to protect Firefox users' privacy. The open source browser would send a "Do Not Track HTTP header" along with ever page view that could inform sites and third party ad network of a user's preference to not be tracked. It wouldn't block all ads, but could block personalized ads.

Mozilla hopes to incorporate the header into future versions of Firefox, but notes that the technique will not be effective unless it is accepted across the online advertising industry.

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