Android Trumps Apple on Mobile Ad Network

Friday Jan 14th 2011 by Datamation.com Staff
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Android users see 46 percent of ads on the Millennial Media network, compared to iOS's 32 percent.

PCMagazine: Millennial Media is reporting that for the first time ever it served more ads to Android users than to iOS users in December. For the month, Android climbed 8 percent to hit a 46 percent share of impressions. Meanwhile, Apple dropped 12 percent for a 32 percent share.

"In 2011, we anticipate that we'll continue to see increased platform diversity with not only Android, but RIM and Windows Phone 7 applying pressure on iOS," blogged Millennial Media's Mack McKelvey. "This prediction once again stresses the importance of advertising and developing across platforms."

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