Android Trumps Apple on Mobile Ad Network

Friday Jan 14th 2011 by Staff

Android users see 46 percent of ads on the Millennial Media network, compared to iOS's 32 percent.

PCMagazine: Millennial Media is reporting that for the first time ever it served more ads to Android users than to iOS users in December. For the month, Android climbed 8 percent to hit a 46 percent share of impressions. Meanwhile, Apple dropped 12 percent for a 32 percent share.

"In 2011, we anticipate that we'll continue to see increased platform diversity with not only Android, but RIM and Windows Phone 7 applying pressure on iOS," blogged Millennial Media's Mack McKelvey. "This prediction once again stresses the importance of advertising and developing across platforms."

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