"Contextual Discovery" � Google Results Without Search

Wednesday Dec 8th 2010 by Datamation.com Staff

Google's next big thing is finding the data you want before you even ask.

TechCrunch: At a conference in France, Google's Marissa Mayer talked about the company's plans for "contextual discovery." She's working on using a person's browsing and location profile to serve relevant data--essentially, search results without having to search. “The idea is to push information to people,” Mayer said.

The concept is particularly interesting on mobile devices, where location could play a key role. “We’re trying to build a virtual mirror of the world at all times,” Mayer explained.

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