E.U. Launches Formal Antitrust Investigation into Google

Tuesday Nov 30th 2010 by Datamation.com Staff

The European Commission will investigate whether Google has misused its position as leader in the search market.

Washington Post: The European Commission, the executive body of the E.U., has launched an investigation into Google's practices as the leading search engine. Specifically, the Commission will look into four areas:

  1. Did Google lower the rankings of its competitors on its search engine?
  2. Did Google lower the quality score for its competitors in order to charge them more for paid advertising?
  3. Did Google force advertisers to accept exclusivity requirements in advertising deals?
  4. Did Google restrict advertisers from moving their advertising data to competing platforms?

The Commission noted, "This initiation of proceedings does not imply that the Commission has proof of any infringements. It only signifies that the Commission will conduct an in-depth investigation of the case as a matter of priority."

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