Computerworld: Google is turning up the heat on competitor Bing with a new "Instant Preview" feature on its search results pages. To use the feature, site visitors click on a magnifying glass icon to the right of the search results. They can then see a preview of the sites listed on the page.
"We're trying to move more toward an application than a static page." said Google's Raj Krishnan. "We want you to have more of an interaction with Google search. You can interact and have a dynamically changing page."
"This is a good evolution of search features and functions, and something that Bing will probably need to respond to," noted analyst Dan Olds of The Gabriel Consulting Group.