Oracle Acquires Art Technology Group for $1 Billion

Tuesday Nov 2nd 2010 by Datamation.com Staff
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This latest acquisition adds e-commerce software and on-demand applications to Oracle's portfolio.

eWeek: Oracle has announced that it will purchase Art Technology Group (ATG) for $1 billion in a deal expected to close next year. ATG's portfolio of products and services includes e-commerce software, on-demand commerce optimization services, live help services and automated recommendations.

“Driven by the convergence of online and traditional commerce and the need to increase revenue and improve customer loyalty, organizations across many industries are looking for a unified commerce and CRM platform to provide a seamless experience across all commerce channels,” said Oracle's Thomas Kurian. “Bringing together the complementary technologies and products from Oracle and ATG will enable the delivery of next-generation, unified cross-channel commerce and CRM.”

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