Social Media Captures Emerging Markets

Monday Oct 11th 2010 by Staff

A new study shows that people in developing countries are adopting new technologies more quickly and using them more often.

InformationWeek: Which country's population spends the most time on social networking sites? It isn't the U.S. or Japan--it's Malaysia, where Internet users spend an average of 9 hours per week on social media.

That finding is indicative of larger trends revealed by a new report from research firm TNS. "The Internet is a huge part of life in the 21st century, but how it affects our lives varies depending upon where in the world you live. We've seen that in mature markets where people have been online for years and where access is ubiquitous, the Internet has already become a commoditized item that consumers take for granted," said TNS chief development officer Matthew Froggatt. "However, in rapid-growth markets that have seen recent, sustained investment in infrastructure, users are embracing these new channels in much more active ways. The digital world is transforming how they live, develop, and interact and online consumers in these markets are leaving those in the developed world behind in terms of being active online and engaging in new forms of communications."

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