Cnet: At today's formal launch of the Windows Phone 7 operating system, CEO Steve Ballmer showed off nine new phones that will use the OS. "Everybody should be able to take a look at a Windows Phone and say, 'I can represent me in this device,'" Ballmer explained. "You see phones with keyboards. You see phones like the LG phones that can play to TV, you'll see super beautiful screens like the beautiful screen on this Samsung...very large screen as you see on this HTC device right here and of course rugged, for-the-hardest-use-type phones like this Dell device."
Overall, Ballmer said two phrases describe the new OS: "always delightful and wonderfully mine."