Google's '' URL Shortener Open to the Public

Friday Oct 1st 2010 by Staff

Search giant boasts that its shortener is the "stablest, most secure, and fastest."

Cnet: As micro-blogging and social networking become a more integral part of daily life, so do URL shorteners. Because popular shorteners like and TinyURL are operated by very small companies, Google says it felt compelled to create a shortener "for its own products where we knew the shortener wouldn't go away."

The result is, previously available only to Google Toolbar users, but now open to the general public. The company has announced, "We don't intend to overload with features, but we do want it to be the stablest, most secure, and fastest URL shortener on the Web."

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