SAP Rolls Out Wave of 'Rapid Deployment' Apps

Thursday Sep 23rd 2010 by Staff

New CRM, SRM, and BCM modules can be deployed in 12 weeks. In an attempt to change its reputation for enterprise apps that are difficult to deploy and maintain, SAP is rolling out a new line of "Rapid Deployment" apps. In this case, "Rapid Deployment" means twelve weeks.

The apps support specific business processes in the CRM (customer relationship management), SRM (supplier relationship management) and BCM (business communications management) categories rather than managing an entire system. For example, one app helps enterprises develop marketing campaigns.

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