How the Cloud Changed World's Oldest Newspaper

Tuesday Jul 6th 2010 by Staff

The Telegraph Media Group's cloud computing strategy offers a case study on changing IT from a cost center to a value provider. Faced with a rapidly shrinking number of subscribers, the Telegraph Media Group, publisher of the Daily Telegraph, adopted an all-cloud IT strategy in order to reduce costs. The company switched to:

  • Salesforce for customer interaction
  • Google apps for email and collaboration
  • Ooyala for video distribution
  • Disqus for blog comments
  • Cordys for business process management and workflow
  • AWS for analytics

As a result, the company experienced the following benefits:

  • It shifts IT from keeping the lights on to delivering customer-facing value.
  • It makes IT part of business strategy development and innovation.
  • It supports the way the Telegraph's business is changing.
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