Guardian: When it launched the Nexus One mobile phone, Google's Andy Rubin said "the real innovation here is the distribution of cell phones on a web store." Now, he's been forced to recognize that "many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from."
Now, the company plans to shut down the online store. "We'll shift to a similar model globally," said Rubin. "Once we have increased the availability of Nexus One devices in stores, we'll stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally."