Netbook Market May Have Already Peaked

Tuesday Apr 27th 2010 by Staff

A decline in Atom processor shipments may signal a change in demand for netbooks.

cnet: Later this week, market research firm IDC will release numbers showing a decline in shipments of Atom processors as a percentage of all Intel processors. That decline may mark a slowing in demand for netbooks.

"Atom in Netbooks is plateauing," said Shane Rau, an analyst at IDC. "With the market recovery, I think end users are going to be looking for more value than just low-cost devices. This is an opportunity for higher-end mobile PCs, for example, that have better performance, bigger screens, bigger hard drives."

Intel CEO Paul Otellini seemed to agree, saying, "I think we suggested that Netbooks seem to be settling out at about 20 percent of the mobile form factors and on an annual basis that looks to be about right."

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