Internet Eclipses Magazines in Ad Revenue in 2009

Monday Apr 26th 2010 by Staff

Advertisers spent $22.66 billion online, and only $19.5 billion on magazines.

NY Times: For the first time ever, advertisers spent more online than on magazine ads during 2009. Online ad sales totaled $22.66 billion in 2009 for a 12.6 percent share of the market; magazine sales hit $19.5 billion for a 10.3 percent share. And researchers predict that online ads will soon top newspaper advertising as well.

Despite the market share gains, overall online advertising spending dropped 3.4 percent in 2009 compared to the year before. However, the ad industry as a whole suffered from a 12.3 percent decline.

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