Privacy Groups File FTC Complaint on Behavioral Advertising

Friday Apr 9th 2010 by Staff

Several privacy groups have filed complaints against Google, Yahoo, and other companies regarding their collection and sale of user data.

PC World: Three privacy rights organizations--the Center for Digital Democracy (CDD), U.S. PIRG and the World Privacy Forum--have filed complaints against Google, Yahoo and other online advertising companies with the FTC. They allege that the real-time trading and sale of individual Internet users' profiles based on their interests and surfing habits violates users' privacy.

The formal complaint asserts, "This massive and stealth data collection apparatus threatens user privacy. It also robs individual users of the ability to reap the financial benefits of their own data -- while publishers, ad exchangers and information brokers ... profitably cash in on this information."

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