cnet: Amazon has announced a new feature for its Web services. Known as Amazon Simple Notification Service (SNS), it allows developers who use the cloud-based service to send messages to their subscribers via e-mail, HTTP, or other means.
"Building and maintaining messaging systems is the type of undifferentiated heavy lifting that AWS works to remove for our customers," said Amazon's Adam Selipsky. "An easy-to-implement and highly scalable notification service like Amazon SNS will enable businesses to avoid building this component themselves. And, for entrepreneurs, Amazon SNS makes it operationally and financially viable to create new types of applications that are heavily reliant on push notifications."