Acer Chief Pledges Bigger Push Into Corporate PCs

Tuesday Feb 16th 2010 by Datamation.com Staff
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The company that most successfully exploited the consumer trend toward cheap laptops now sees an opportunity in the corporate market.

NY Times: In the past few years, Acer has made a name for itself by marketing inexpensive laptops to consumers through brick-and-mortar stores right at the time when consumers were looking to buy. Now, chief executive Gianfranco Lanci sees opportunity in the enterprise market. “Consumer is still our number-one focus, but it became clear about 18 months ago that the professional market was coming back," he said. “We are more serious about going after professionals than before.”

Lanci believes the time is right to go after the corporate market because companies have changed their buying habits. “They were more sophisticated 5 or 10 years ago,” he explained. “Now, they’ve started to buy PCs like they buy paper or pencils. People don’t care much about the brand.”

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