Ford Seeks iPhone-Like Apps for Its Cars

Thursday Dec 17th 2009 by Staff

The programs could combine GPS, Internet and music in creative ways and boost the company's revenue.

Wall Street Journal: Ford Motor Co. is working to offer drivers a way to upgrade the electronics in their vehicles, much the same way they can add applications to their iPhones and BlackBerrys.

The car maker hopes to persuade software developers to tap the Internet service, GPS location-finding capability and digital-music setup already found in its Sync entertainment-and-communications system, which it developed with Microsoft Corp. Such applications, or "apps," might do such things as give directions to every espresso shop along a highway open after 9 p.m., or allow friends to follow one another to a location through a GPS process called "breadcrumbing."

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