Bit.ly, one of the better known sites in the URL shortening business, has announced the release of a premium version of its own shortener. Google has also announced its own URL-shortening solution, although it will be restricted, for now, to Google's own services.
PC Mag: Bit.ly's service, dubbed Bit.ly Pro, lets sites create custom URLs, using shortened version of their own domains. Google's own URL shortener uses http://goo.gl as a short-form URL. Facebook is also reportedly testing its own URL-shortening service, but it has has yet to launch.