If you've got regular customers with shiny new smartphones, then building a mobile application might be right for you. Designed well, an app puts information about your products, discounts and customer service at customers' fingertips, wherever they may roam.
Some marketing experts say apps for iPhone and other mobile devices are the next big thing in small-business promotion, and will become as ubiquitous as the Web site. But like a Web site, poor delivery can waste all your good intentions. Here are some keys to creating a small-business mobile app that can help build your business -- and won't just suck your time: 1. Make it truly useful, not just a novelty item. 2. Beware the potential pitfalls. 3. Promotion, promotion, promotion.