Bing ads over 75% more likely to be clicked than Google ads

Thursday Dec 10th 2009 by Datamation.com Staff
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Bing's click-through rate is still higher than both Yahoo's and Google's, even after the initial craze of a new search engine has worn off.

A month after Bing launched in May 2009, Chitika Research reported that Bing's click-through rate (CTR) was 50 percent better than Google's. It didn't seem like much of a big deal, as Bing was only one month old, but new data from Chitika shows that little has changed even six months after the decision engine's debut, and Microsoft is still beating the two other search giants, Yahoo and Google. Bing's CTR is now more than 75 percent higher than Google's; Microsoft's search engine is better at getting users to click an ad that companies pay to have placed in search results. This means publishers should be concentrating on driving more Bing traffic to their site, and Bing's success will last about as long as its advertising budget will carry it.
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