Dell sells $6.5 million via Twitter

Wednesday Dec 9th 2009 by Datamation.com Staff
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Dell announced today that it has generated more than $6.5 million in sales via Twitter microblogs.

Dell has set up social network accounts and made some 3 million direct connections with users of Twitter, Facebook, Twitter, LinkedIn, MySpace, Orkut, Flickr and YouTube, says Manish Mehta, Dell's vice president of social media and community. Though a fraction of the company’s overall revenues, $6.5 million is viewed by the company as a significant new channel to reach customers, says Mehta.
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