In a recent study, the companies with the best Facebook presences are massive brands. In addition, somewhat quirky brands that already had cult followings Chick-fil-A, Dippin' Dots, Pop Tarts and Dr. Pepper did particularly well.
Well-known brands like Coca-Cola, Starbucks, and Disney top the list of the most popular companies on Facebook. Study authors found that the most important factor contributing to the success of a brands Facebook page was its pre-existing popularity with consumers. However, interactive features can also grow a company's fan base.