Big Companies Dominate Facebook

Tuesday Dec 1st 2009 by Staff

In a recent study, the companies with the best Facebook presences are massive brands. In addition, somewhat quirky brands that already had cult followings — Chick-fil-A, Dippin' Dots, Pop Tarts and Dr. Pepper — did particularly well.

Well-known brands like Coca-Cola, Starbucks, and Disney top the list of the most popular companies on Facebook. Study authors found that the most important factor contributing to the success of a brand’s Facebook page was its pre-existing popularity with consumers. However, interactive features can also grow a company's fan base.
Mobile Site | Full Site
Copyright 2017 © QuinStreet Inc. All Rights Reserved